It’s been a whirlwind end to 2007 and beginning to 2008. I’ve changed jobs and added another gig to my plate. I’ve joined the team at Beneath the Brand as a contributing blogger. I got to know the landscape in December and plan to get rolling for 2008. It has taken me away from the [...]
Risk is a constant conversation piece when marketers discuss experimentation, innovation and "stepping out of the box". Mike Moran has a nice article over at Adage.com that speaks to the point. Seth Godin and a multitude of other marketing gurus espouse the same point. To innovate we need to experiment. The digital space creates an [...]
I’ve been considering expanding my education to include a Masters Degree. As a business person I have naturally been inclined to pursue and MBA. I work in the digital marketing department of a full service agency so I’m exposed to many business instances where the principles and strategy provided by and MBA could easily be [...]
I was working on some paperwork and I came across a question that made me pause. It asked my wife’s employment information. Technically, she doesn’t have an employer. She doesn’t have a job where she goes to the office, work, etc. She does have a job though, a very important one at that. She’s a [...]
I’ve consumed some very interesting recommendations on presentation skills in the last couple of days. Seth Godin has reposted on how to properly use powerpoint. It’s excellent information if you’re planning on presenting, pitching or speaking in the near future. Seth challenges us to prepare and match visuals with speaking points rather than using powerpoint [...]