Turns out I’m not a writer. Not by trade nor by nature. So video really didn’t kill the writing star because I wasn’t a star to begin with. I’m explaining my new approach in the video below.
Social media and digital communications are a way of life for me. I do it for fun and I’m [...]
I’ve joined the international movement known as Likemind. Jeff Larche of Digital Solid has invited me to co-host the Milwaukee group and I’m excited for what’s to come. We’ll be gathering on the third Friday of every month at Rochambo Coffee and Tea House on Brady Street in Milwaukee. The get togethers will feature great [...]
As the number of social networks grows, it's easy to be overwhelmed
by the effort to maintain each one independently. Each network may
serve a purpose to your personal or professional life but it is easy to
lose track of the networks you've joined, are managing or are
interested in.
For individuals, there is a great How To from Ben [...]
The last six months have been very exciting for me and amazingly busy. I serve as the Director of Social Media and Digital Communications for Aurora Health Care, a not for profit health care provider that serves the eastern half of Wisconsin. We have over 29,000 employees and provide care for millions of people.
I've [...]
I’m overwhelmed by the number of opportunities available to take Aurora Health Care into a new direction with digital communications and social media. It’s an exciting time for me and my team but it is also challenging because we’re facing the Fear of Start.
In an organization of 30,000 employees, one of the most challenging [...]
I received an advance copy of Paul Gillin's new book Secrets of Social Media Marketing in October. I've finally gotten the chance to dive into this work and have been very pleased with the well written and very instructive material.
I'm in the process of developing and launching a social media program at Aurora Health Care [...]
I just wrapped up a meeting with Erik, Jason and Greg from Avicom regarding social media and opportunities in the health care sector. It was refreshing to have a face to face conversation with individuals who "get it" and see the opportunity for using new media tools to communicate with internal and external audiences. You [...]
I've had the pleasure of participating in the second iteration of the Age of Conversation. I was one of the 100 contributing authors to the original Age of Conversation and now have the pleasure of being a member of the 237 member team that contributed to Age of Conversation 2.0.
Each of the author's contributed [...]
Continue reading about Why Don’t They Get It – Age of Conversation 2.0
I had the pleasure of having a conversation with David Brazeal of Journamarketing.com regarding social media and healthcare organizations. Part of my responsibilities at Aurora Healthcare include strategy and execution for implementing social media inside and outside of the organization. It's an exciting challenge to move a large organization forward. We'll be experimenting actively as [...]
Continue reading about Healthcare and Social Media Experimentation
I generally read a couple of books at a time. I'm not sure if it's a form of ADD or if I consumer information better in bits at different times but usually the mix includes a marketing book (my career focus), a book for leisure such as a novel and a topical book to learn [...]