As the number of social networks grows, it's easy to be overwhelmed
by the effort to maintain each one independently. Each network may
serve a purpose to your personal or professional life but it is easy to
lose track of the networks you've joined, are managing or are
interested in.
For individuals, there is a great How To from Ben [...]
The last six months have been very exciting for me and amazingly busy. I serve as the Director of Social Media and Digital Communications for Aurora Health Care, a not for profit health care provider that serves the eastern half of Wisconsin. We have over 29,000 employees and provide care for millions of people.
I've [...]
I’m overwhelmed by the number of opportunities available to take Aurora Health Care into a new direction with digital communications and social media. It’s an exciting time for me and my team but it is also challenging because we’re facing the Fear of Start.
In an organization of 30,000 employees, one of the most challenging [...]
I received an advance copy of Paul Gillin's new book Secrets of Social Media Marketing in October. I've finally gotten the chance to dive into this work and have been very pleased with the well written and very instructive material.
I'm in the process of developing and launching a social media program at Aurora Health Care [...]
I just wrapped up a meeting with Erik, Jason and Greg from Avicom regarding social media and opportunities in the health care sector. It was refreshing to have a face to face conversation with individuals who "get it" and see the opportunity for using new media tools to communicate with internal and external audiences. You [...]
I've had the pleasure of participating in the second iteration of the Age of Conversation. I was one of the 100 contributing authors to the original Age of Conversation and now have the pleasure of being a member of the 237 member team that contributed to Age of Conversation 2.0.
Each of the author's contributed [...]
Continue reading about Why Don’t They Get It – Age of Conversation 2.0
The following video is making the rounds online. It’s a guy named Matt who has traveled around the world and danced. Danced in 39 countries and filmed it all. According to his web site , “In 2006, Matt took a 6 month trip through 39 countries on all 7 continents. In that time, he danced [...]
I’ve come across several very interesting posts that have begun to track the emergence of Social Media as a legitimate position in the communications departments of many organizations. These organizations are taking up the challenge that is being presented by consumers and the use of new media tools and committing themselves to the conversation.
Several [...]
Lee Lefever of CommonCraft has put together another excellent video to explain something that can be complicated and confusing. Below is an excellent video that explains social media in a context that I can totally understand…ice cream.
I appreciate how they show the value to the individual as well as the company. The use of [...]
Shiv Singh of Avenue A/Razorfish hosted a client summit this past week and posted seven key takeaways related to social media. They are great highlights that can be considered within all the conversations digital agencies have with their clients who are exploring the social media space. I've outlined the seven below. The details are over [...]
Continue reading about Social Media Takeaways from Avenue A Razorfish