As the number of social networks grows, it's easy to be overwhelmed
by the effort to maintain each one independently. Each network may
serve a purpose to your personal or professional life but it is easy to
lose track of the networks you've joined, are managing or are
interested in.
For individuals, there is a great How To from Ben [...]
The last six months have been very exciting for me and amazingly busy. I serve as the Director of Social Media and Digital Communications for Aurora Health Care, a not for profit health care provider that serves the eastern half of Wisconsin. We have over 29,000 employees and provide care for millions of people.
I've [...]
I’m overwhelmed by the number of opportunities available to take Aurora Health Care into a new direction with digital communications and social media. It’s an exciting time for me and my team but it is also challenging because we’re facing the Fear of Start.
In an organization of 30,000 employees, one of the most challenging [...]
I just wrapped up a meeting with Erik, Jason and Greg from Avicom regarding social media and opportunities in the health care sector. It was refreshing to have a face to face conversation with individuals who "get it" and see the opportunity for using new media tools to communicate with internal and external audiences. You [...]
I generally read a couple of books at a time. I'm not sure if it's a form of ADD or if I consumer information better in bits at different times but usually the mix includes a marketing book (my career focus), a book for leisure such as a novel and a topical book to learn [...]
I was watching a TED Presentation with Jonathan Harris,
an artist and computer scientist, about his passion for collecting
stories. One of the projects that Jonathan shares during the
presentation is We Feel Fine which he developed with Sep Kamvar.
We Feel Fine
scans the worlds blogs to collect snippets of peoples feelings. The
information is then rolled together and [...]
The Age of Conversation 2 is coming soon. 237 authors have submitted their contributions and the final review and book building is underway. I was fortunate enough to participate in the first Age of Conversation with 100 authors and am excited to be apart of this second experience. The new book will feature a [...]
During a recent integrated advertising conference, Joseph Jaffe has provided an interesting perspective on Social Media mistakes made by some of the top marketers: Sprint, Sony, T-mobile, Target and Starbucks. Jaffe has been challenging corporations and individuals to harness the power of social media and new opportunities for one to one communication. I think it’s [...]
Continue reading about Social Media Mistakes According to Jaffe
Lee Lefever of CommonCraft has put together another excellent video to explain something that can be complicated and confusing. Below is an excellent video that explains social media in a context that I can totally understand…ice cream.
I appreciate how they show the value to the individual as well as the company. The use of [...]
Matthew Milan at Critical Mass posted a very interesting presentation to slideshare call Leading with Insight. It is a thought provoking look on how critical it is to be insightful and use it as means to inspire and lead. The presentation gives clear instructions on how approach things in a manner that is thoughtful and [...]