As the number of social networks grows, it's easy to be overwhelmed
by the effort to maintain each one independently. Each network may
serve a purpose to your personal or professional life but it is easy to
lose track of the networks you've joined, are managing or are
interested in.
For individuals, there is a great How To from Ben Parr at Mashable
that provides a good approach to identifying and managing your
networks. There is also a desktop solution that I will be
experimenting with called Sobees. Sobees claims to "offer an easy unified user experience to get, organize and share information from the likes of Twitter, Facebook, Friendfeed, Digg, Flickr and YouTube directly on the desktop". Sobee sounds similar to Collactive which is a company that offers a robust social media management platform for the corporation.
Finally, for those who support Corporte social media programs, I would recommend reviewing the Forrester Wave Report on Listening Platforms as well as the agencies they recommend.
How do you manage yoru social media profiles?
