During a recent integrated advertising conference, Joseph Jaffe has provided an interesting perspective on Social Media mistakes made by some of the top marketers: Sprint, Sony, T-mobile, Target and Starbucks. Jaffe has been challenging corporations and individuals to harness the power of social media and new opportunities for one to one communication. I think it’s a challenge to all of us, to bring our brands to the conversation. This age of conversation is an open door for brands to change the game and truly interact with consumers. Are you up for the challenge?
Head over to AdAge for the Video.
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I think Joe should listen to his own advice a bit more. Look at the hot water he got himself in to with his Nikon D80 shill, and his disastrous handling of the news of three executive departures from Crayon…