I’m about to dive into Joe Jaffe’s new book Join the Conversation. I’m participating in Jaffe’s concept to Use New Media to Prove New Media (UNM2PNM). As part of the program, I received a free copy of the book in return for my open and honest review of the content. A fair offer from an [...]
I came across an interesting study via MarketingVox on the blogger demographic. a report published by Marketing Charts and Big Research points to a recent study on bloggers. Aside from the basic info below, the report shows that blogger are an ethnically diverse group that are well-educated. Much of the information seems like a given, [...]
I’ve finally read the article in Fast Company about Duncan Watts and his disagreement with the Influencer theory made popular by Malcom Gladwell in the Tipping Point. I think it proposes an interesting debate, especially for the marketing community, about how ideas spread. The discussion revolves around the value, or lack thereof, of individuals known [...]