Here’s an interesting video from scribe media that discusses the future of Ad Agencies. It’s a long one but there is some good content.
MODERATOR Rance Crain – President, Crain Communications
PANELISTS
Steven Marrs – Vice Chairman & Global Head of Digital & Branded Content, Nitro
Clark Kokich – Worldwide President, Avenue A/Razorfish
Nick Law – Chief Creative Officer, North America, R/GA
Torrence Boone – President Boston, Digitas
As one of the presenters says, the future is content. Our ability to reach out to end users is pivotal to the future of marketing. We’re challenges to provide breakthrough ideas through insight into our
clients brands. To maintain our value as an agency, we must not function as an order taker but be aggressive about ideas that drive client business and growth of their brands.
The future is quickly changing and we need to have the flexibility to absorb the information and adjust accordingly. We need to avoid becoming specialized shops for digital marketing but need to be able to apply digital tools to better communicate a brands message.
