I’m reading Made to Stick by Chip and Dan Heath. I just finished the chapter on th emotional aspect and power of stories. As I’m considering everything through an expressive branding filter, the end of the chapter struck me as key to using a story to impress an idea on someone . Here’s the paragraph [...]
Continue reading about Expressive Branding and Sticky Stories
Brandweek has an interesting article on the results of a study of teens and brands. From an expressive branding standpoint, it clearly points out how important product and brands are in how kids express themselves to the world. 29% [of respondents] claim "having cool brands makes me feel cool" and that they are "obsessed with [...]
My mind has been occupied by the thought of Expressive Branding and its impact on consumers and marketers. It’s like a nagging thought that has continued to resurface over the past few days. I’ve done some research and there is little to be said about the specific name. I’m going to catalog my research as [...]
Here’s an interesting video from scribe media that discusses the future of Ad Agencies. It’s a long one but there is some good content. MODERATOR Rance Crain – President, Crain Communications PANELISTS Steven Marrs – Vice Chairman & Global Head of Digital & Branded Content, Nitro Clark Kokich – Worldwide President, Avenue A/Razorfish Nick Law [...]
Bryant Simmons, a history professor, has an interesting presentation at Taste3 on Starbucks and expressive branding. About half way through as Simon begins discussing expressive branding, he made a comment that I thought was interesting. People drink Starbucks because they want to say something about themselves to others. That’s an interesting part of the personal [...]
I’ve been away for a while. Work has picked up a great deal of steam and I’ve been focused on delving into different brands to find ways to improve their perception and position. It’s been an exciting time for me as I’m back in the marketing space following 6 years with a non-profit. I’m gaining [...]