Here’s an excellent video from Geert at bring back the love. It’s a great visual for the stat of big, traditional advertising and its ignorance of todays consumer. The Break UpUploaded by geertdesager
Continue reading about The Break Up – Consumer dumps the Advertiser
I’m working on a project that involves truly analyzing and considering what the online brand experience should be for a company. It’s an interesting study in what a digital experience should be and what it should not be with respect to telling a brand story online. Considering today is my birthday, I began to consider [...]
I was working on some paperwork and I came across a question that made me pause. It asked my wife’s employment information. Technically, she doesn’t have an employer. She doesn’t have a job where she goes to the office, work, etc. She does have a job though, a very important one at that. She’s a [...]
Chris from the Brand & Marketing blog tagged me with a new blog meme, the Blog Apocalypse. It’s an interesting approach to the link love, sharing something about yourself, carrying on the conversation topic. The concept?If this were my very last blog post, what would I write? What would I say to leave my mark [...]
I completed by contribution to the Age of Conversation e-book yesterday. I was given the opportunity to contribute to a body of work from thought leaders and experts in their fields. It was an honor to be apart of this adventure. I chose the wallflower topic to address the need for all of us to [...]